"Could a manager be good at a job that they are thrown into without any expertise? What does it take for a person to adapt and be good at a new job or to new tasks?"
I think a manager could be good at a job without any expertise. Some jobs probably not, like managing Goldman Sachs or something, but aside from the jobs that require education in the number crunching area... I think it could be done. Some people are just better than others when it comes to adapting to situations and taking in information that will help them along the way. I think that if someone has these qualities, they can be put in a managerial position and run a business fine. There might be some problems and rough areas but I personally think it would turn out fine. I think a person needs to be able to take in information, retain it, apply it, and if mistakes occur, learn from them to be good at a new job or adapt to new tasks.
Saturday, March 5, 2011
Steve Jobs Returning from Sick Leave
Recently Apple launched their iPad 2 which Steve Jobs appearing briefly from his medical leave. An article from cnbc.com stated that "Shares of Apple jumped immediately following reports of Job's presence." Now I know Steve Jobs is a god among men when it comes to the technological development field but I personally think he is vastly over idolized. Since his sick leave, Apple stocks have dropped slightly but once he made his appearance they jumped back up and even rose. This, to me, seems slightly dramatic. There's much more to Apple than just Steve Jobs, and just because he is ill or makes some sort of appearance does not mean that there is either trouble or some sort of magnet for investment. I personally think this is a pattern seen throughout various companies, Microsoft for example.
Now my question is are these corporate and technological geniuses over idolized? Or are people not looking past the face of these companies?
Now my question is are these corporate and technological geniuses over idolized? Or are people not looking past the face of these companies?
Saturday, February 19, 2011
In Response to Nikki Perry
"Would you be more inclined to buy Puma products because of their green packaging?"
Nikki talked about how Puma has turned the packaging of their produces into something a lot more green. They have turned their old cardboard boxes that they used for packaging into a smaller, sleeker, and more efficient type of box. I would be more inclined to buy Puma products. However, if I see another pair of shoes that I like, I won't be motivated to buy the pair of Puma shoes over my preference. Going green is great, but I think more companies need to move towards being green. Everyone has preferences, and that won't change just because one company is a lot more green than another. If converse went green, I would feel a lot better about buying their shoes but it won't motivate me to buy a different pair because I don't like the style of a lot of other types of shoes.
Nikki talked about how Puma has turned the packaging of their produces into something a lot more green. They have turned their old cardboard boxes that they used for packaging into a smaller, sleeker, and more efficient type of box. I would be more inclined to buy Puma products. However, if I see another pair of shoes that I like, I won't be motivated to buy the pair of Puma shoes over my preference. Going green is great, but I think more companies need to move towards being green. Everyone has preferences, and that won't change just because one company is a lot more green than another. If converse went green, I would feel a lot better about buying their shoes but it won't motivate me to buy a different pair because I don't like the style of a lot of other types of shoes.
Old Navy and Mobile Marketing
I recently found an article talking about Old Navy's new mobile marketing approach (http://www.dmnews.com/old-navy-launches-mobile-effort-with-shazam/article/196606/ is the article). They launched a marketing campaign on February 17th with mobile app developer Shazam. Their plan is to reach out to their 23 to 35 year old female customer base and build loyalty with them as customers.
"Consumers can use Shazam to identify the songs and access content that is customized for whether they are in a store or at home, said Evan Krauss, EVP of advertising and sales at Shazam. “What we're doing for them is making their TV commercials, for all intensive purposes, clickable. So in one click you can 'Shazam' it, and seconds later you are engaging with more material about the brand,” he said.
If a consumer tags an Old Navy song outside of a store, he or she will receive information on products, details on contests and giveaways, and digital coupons to redeem in-store."
I think this will be a good marketing strategy for Old Navy. With all the app phones that a lot of people have now, this will end up reaching a lot of people. They are giving people huge deals by just trying this, which in turn will make more and more people try it. I believe this is a very good idea, the concept gets spread around by word of mouth and because its targeting the more technological generations, it will actually be effective. Like in my last entry, I believe that mobile marketing will be the next type of place companies attempt to reach the general population. Do you think that mobile marketing might become board line like spam on smart phones if these marketing plans pay off?
"Consumers can use Shazam to identify the songs and access content that is customized for whether they are in a store or at home, said Evan Krauss, EVP of advertising and sales at Shazam. “What we're doing for them is making their TV commercials, for all intensive purposes, clickable. So in one click you can 'Shazam' it, and seconds later you are engaging with more material about the brand,” he said.
If a consumer tags an Old Navy song outside of a store, he or she will receive information on products, details on contests and giveaways, and digital coupons to redeem in-store."
I think this will be a good marketing strategy for Old Navy. With all the app phones that a lot of people have now, this will end up reaching a lot of people. They are giving people huge deals by just trying this, which in turn will make more and more people try it. I believe this is a very good idea, the concept gets spread around by word of mouth and because its targeting the more technological generations, it will actually be effective. Like in my last entry, I believe that mobile marketing will be the next type of place companies attempt to reach the general population. Do you think that mobile marketing might become board line like spam on smart phones if these marketing plans pay off?
Saturday, February 12, 2011
In Response to Paige MacLure
"Recently I found an article on the American Marketing Association's website about drug companies and their advertising now moving to social network sites such as Facebook and Twitter..... So, do you think there is a time and place for certain marketing?"
I completely agree with you, I also believe that there is a time and place for certain marketing. Advertising on social network sites should be limited seeing as there are people of all ages who have access to these sites. In my most recent blog post, I talked about how texting advertising might have issues with who they advertise to because so many people have cell phones now, regardless of age. I believe that advertising needs to be careful where and when they advertise because they never know who might see them. I know that if I had a child, I would not want them seeing certain advertisements. Some advertising now has some sort of sexual undertone to catch the attention of the consumer that I would not want my child being exposed to.
Also as Paige stated on her blog, advertising on something such as face book gives limited space for their advertising, sometimes cutting out some of the side effects of the given drug. This would also cause a major problem if people don't do their research before hand. This could directly harm the person taking the drugs and could maybe even cause various law suits due to side effects not being mentioned on the said advertisement.
I completely agree with you, I also believe that there is a time and place for certain marketing. Advertising on social network sites should be limited seeing as there are people of all ages who have access to these sites. In my most recent blog post, I talked about how texting advertising might have issues with who they advertise to because so many people have cell phones now, regardless of age. I believe that advertising needs to be careful where and when they advertise because they never know who might see them. I know that if I had a child, I would not want them seeing certain advertisements. Some advertising now has some sort of sexual undertone to catch the attention of the consumer that I would not want my child being exposed to.
Also as Paige stated on her blog, advertising on something such as face book gives limited space for their advertising, sometimes cutting out some of the side effects of the given drug. This would also cause a major problem if people don't do their research before hand. This could directly harm the person taking the drugs and could maybe even cause various law suits due to side effects not being mentioned on the said advertisement.
Mobile Marketing
With the new year comes new means of marketing. Since mobile technology is on the rise and is extremely popular, marketing is starting to focus its sights on means of marketing to these mobile devices. I found a short article on marketingpower.com, I could not find the whole article though because a membership was needed. It stated that, "Increasingly, mobile is where consumers are, and if consumers are there, marketers will need to be there too." It also mentioned that Alex Campbell, CEO of mobile marketing firm Vibes Media, has predictions of how mobile marketing will increase this year as well as the means the actual marketing will appear, including text messaging, apps and geolocation.
Now I understand advertising in areas that are the most popular in society but I personally would find it very obnoxious to receive some sort of advertising text message as soon as I entered a city or some other location. I have on occasion found an advertising text message on my phone but I instantly disregard it and delete it, it provides more of an annoyance rather than a means of transferring information in my opinion. Also, would there be a limit to how many advertising texts a person would receive as well as which companies could actually advertise? For example, if say a 14 year old was with their parents and went into a city, would they be spammed with advertisements for say Trojan condoms or something like that? I could see various issues with this type of advertisement in the future.
Now I understand advertising in areas that are the most popular in society but I personally would find it very obnoxious to receive some sort of advertising text message as soon as I entered a city or some other location. I have on occasion found an advertising text message on my phone but I instantly disregard it and delete it, it provides more of an annoyance rather than a means of transferring information in my opinion. Also, would there be a limit to how many advertising texts a person would receive as well as which companies could actually advertise? For example, if say a 14 year old was with their parents and went into a city, would they be spammed with advertisements for say Trojan condoms or something like that? I could see various issues with this type of advertisement in the future.
Saturday, February 5, 2011
Branding Today
I see a lot of topics on the internet about how branding effects the every day life of people. It is seen everywhere, everyone grows up with it, people become walking billboards because they are sporting their favorite brands, and some even get tattoos of a brand. I always end up watching documentaries and hearing about these problems in the various sociology classes I have taken. They always state how it clutters towns and causes narrow minded purchasing. I personally think there really is no major problem with this whole brand phenomenon.
I see these brands as just a means of communication and advertisement. I mean yeah, there are everywhere and it is overwhelming at times, but I personally don't think there is some major crisis in the media, market, or whatever with the brands being over advertised. It does effect people in the way they decide what to buy but it gives people some sort of attachment to the brand itself. For example, I grew up playing video games; one of my favorite games being Sonic the Hedgehog. Now this game was advertised a lot in magazines and things like that back then, so it was a popular game. I played every single one that came out, I liked it so much when I was little that I decided one day I wanted to be fast like Sonic. I would run everywhere, I started doing track when I got old enough, I even have a tattoo of Sonic on my wrist because I kind of view him as the reasoning I sought after track for so long. Granted throughout my track career I didn't keep this in mind but the character and brand of Sonic itself had meaning attached to it for me.
People will gravitate to what they want and become attached to what they want. The massive brand advertising does effect those decisions because it blurs our vision of other products but I personally don't think it causes distress in people's lives like these documentaries and articles make them out to be. People can always go look for other things other than the big name brands, which does happen.
I see these brands as just a means of communication and advertisement. I mean yeah, there are everywhere and it is overwhelming at times, but I personally don't think there is some major crisis in the media, market, or whatever with the brands being over advertised. It does effect people in the way they decide what to buy but it gives people some sort of attachment to the brand itself. For example, I grew up playing video games; one of my favorite games being Sonic the Hedgehog. Now this game was advertised a lot in magazines and things like that back then, so it was a popular game. I played every single one that came out, I liked it so much when I was little that I decided one day I wanted to be fast like Sonic. I would run everywhere, I started doing track when I got old enough, I even have a tattoo of Sonic on my wrist because I kind of view him as the reasoning I sought after track for so long. Granted throughout my track career I didn't keep this in mind but the character and brand of Sonic itself had meaning attached to it for me.
People will gravitate to what they want and become attached to what they want. The massive brand advertising does effect those decisions because it blurs our vision of other products but I personally don't think it causes distress in people's lives like these documentaries and articles make them out to be. People can always go look for other things other than the big name brands, which does happen.
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