"Would you be more inclined to buy Puma products because of their green packaging?"
Nikki talked about how Puma has turned the packaging of their produces into something a lot more green. They have turned their old cardboard boxes that they used for packaging into a smaller, sleeker, and more efficient type of box. I would be more inclined to buy Puma products. However, if I see another pair of shoes that I like, I won't be motivated to buy the pair of Puma shoes over my preference. Going green is great, but I think more companies need to move towards being green. Everyone has preferences, and that won't change just because one company is a lot more green than another. If converse went green, I would feel a lot better about buying their shoes but it won't motivate me to buy a different pair because I don't like the style of a lot of other types of shoes.
Saturday, February 19, 2011
Old Navy and Mobile Marketing
I recently found an article talking about Old Navy's new mobile marketing approach (http://www.dmnews.com/old-navy-launches-mobile-effort-with-shazam/article/196606/ is the article). They launched a marketing campaign on February 17th with mobile app developer Shazam. Their plan is to reach out to their 23 to 35 year old female customer base and build loyalty with them as customers.
"Consumers can use Shazam to identify the songs and access content that is customized for whether they are in a store or at home, said Evan Krauss, EVP of advertising and sales at Shazam. “What we're doing for them is making their TV commercials, for all intensive purposes, clickable. So in one click you can 'Shazam' it, and seconds later you are engaging with more material about the brand,” he said.
If a consumer tags an Old Navy song outside of a store, he or she will receive information on products, details on contests and giveaways, and digital coupons to redeem in-store."
I think this will be a good marketing strategy for Old Navy. With all the app phones that a lot of people have now, this will end up reaching a lot of people. They are giving people huge deals by just trying this, which in turn will make more and more people try it. I believe this is a very good idea, the concept gets spread around by word of mouth and because its targeting the more technological generations, it will actually be effective. Like in my last entry, I believe that mobile marketing will be the next type of place companies attempt to reach the general population. Do you think that mobile marketing might become board line like spam on smart phones if these marketing plans pay off?
"Consumers can use Shazam to identify the songs and access content that is customized for whether they are in a store or at home, said Evan Krauss, EVP of advertising and sales at Shazam. “What we're doing for them is making their TV commercials, for all intensive purposes, clickable. So in one click you can 'Shazam' it, and seconds later you are engaging with more material about the brand,” he said.
If a consumer tags an Old Navy song outside of a store, he or she will receive information on products, details on contests and giveaways, and digital coupons to redeem in-store."
I think this will be a good marketing strategy for Old Navy. With all the app phones that a lot of people have now, this will end up reaching a lot of people. They are giving people huge deals by just trying this, which in turn will make more and more people try it. I believe this is a very good idea, the concept gets spread around by word of mouth and because its targeting the more technological generations, it will actually be effective. Like in my last entry, I believe that mobile marketing will be the next type of place companies attempt to reach the general population. Do you think that mobile marketing might become board line like spam on smart phones if these marketing plans pay off?
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