Saturday, February 12, 2011

In Response to Paige MacLure

"Recently I found an article on the American Marketing Association's website about drug companies and their advertising now moving to social network sites such as Facebook and Twitter..... So, do you think there is a time and place for certain marketing?"

I completely agree with you, I also believe that there is a time and place for certain marketing. Advertising on social network sites should be limited seeing as there are people of all ages who have access to these sites. In my most recent blog post, I talked about how texting advertising might have issues with who they advertise to because so many people have cell phones now, regardless of age. I believe that advertising needs to be careful where and when they advertise because they never know who might see them. I know that if I had a child, I would not want them seeing certain advertisements. Some advertising now has some sort of sexual undertone to catch the attention of the consumer that I would not want my child being exposed to.

Also as Paige stated on her blog, advertising on something such as face book gives limited space for their advertising, sometimes cutting out some of the side effects of the given drug. This would also cause a major problem if people don't do their research before hand. This could directly harm the person taking the drugs and could maybe even cause various law suits due to side effects not being mentioned on the said advertisement.

Mobile Marketing

With the new year comes new means of marketing. Since mobile technology is on the rise and is extremely popular, marketing is starting to focus its sights on means of marketing to these mobile devices. I found a short article on marketingpower.com, I could not find the whole article though because a membership was needed. It stated that, "Increasingly, mobile is where consumers are, and if consumers are there, marketers will need to be there too." It also mentioned that Alex Campbell, CEO of mobile marketing firm Vibes Media, has predictions of how mobile marketing will increase this year as well as the means the actual marketing will appear, including text messaging, apps and geolocation

Now I understand advertising in areas that are the most popular in society but I personally would find it very obnoxious to receive some sort of advertising text message as soon as I entered a city or some other location. I have on occasion found an advertising text message on my phone but I instantly disregard it and delete it, it provides more of an annoyance rather than a means of transferring information in my opinion. Also, would there be a limit to how many advertising texts a person would receive as well as which companies could actually advertise? For example, if say a 14 year old was with their parents and went into a city, would they be spammed with advertisements for say Trojan condoms or something like that? I could see various issues with this type of advertisement in the future.