"http://whereispuck.com/2011/03/09/rolltop-computer/#more-489
After watching the video, what other features could this company market to potential consumers?"
This company could also market the size of the display when used to watch movies, the I-pad like capability, and the weight of the laptop. Something that keeps me from bringing my laptop to class is the weight, having an extremely convenient laptop that weights next to nothing would make it a lot easier to bring work to class when needed. The fact that all of the cords and extras are stored on the cord/roll up portion of this is also extraordinary. This would make this easily the most convenient electronic device. The capability of the "rolltop" is also extremely impressive as it can just transition from one mode to the next.
Friday, April 8, 2011
Tuesday, March 29, 2011
In Response to Abby
"After finishing this article, I realized what a good marketing plan this was. Why not make a deal to sell one of the most popular coffee brands in one of the most used coffee makers? This is going to benefit both Starbucks and Green Mountain and I think they will see tremendous profits as their outcome. Do you agree that this is a good idea, or do you think one of these companys will hurt in the long run?"
I believe this will only benefit these two organizations. These are two of the biggest companies within their fields, teaming up seems like it could only make them stronger. This will give Starbucks yet another source of revenue and give Keurig/Green Mountain Coffee another partner with their coffee maker Keurig. This could only be a good thing.
I believe this will only benefit these two organizations. These are two of the biggest companies within their fields, teaming up seems like it could only make them stronger. This will give Starbucks yet another source of revenue and give Keurig/Green Mountain Coffee another partner with their coffee maker Keurig. This could only be a good thing.
Sunday, March 27, 2011
LL Beans New Order Policy
LL Bean launches free shipping for US, Canadian orders
Juan Martinez March 25, 2011
LL Bean introduced free standard shipping without a minimum purchase amount to all US and Canadian addresses on March 25. The multichannel retailer will also increase Visa cardmember benefits by doubling rewards on purchases made with LL Bean Visa cards."
Taken from http://www.dmnews.com/ll-bean-launches-free-shipping-for-us-canadian-orders/article/199247/
I view this as an extremely good idea on LL Beans part. I think it will bring in more overall business which will account for the loss in profit from the shipping price.
"However, free shipping is also a gamble for retailers, said Joseloff, because they could be forced to sacrifice profit to gain a larger volume of orders. “But it can serve as a differentiator,” he added."
These are just two points that show the danger of doing this type of shipping but it also shows the benefits. It would make perfect sense for overall business to increase seeing as sometimes shipping can cost as much as the actual product. I believe this will give LL Bean a lot more business and hopefully a lot of other online ordering will follow suit.
Do you think that every company could benefit from this?
Saturday, March 5, 2011
In Response to Aubrey
"Could a manager be good at a job that they are thrown into without any expertise? What does it take for a person to adapt and be good at a new job or to new tasks?"
I think a manager could be good at a job without any expertise. Some jobs probably not, like managing Goldman Sachs or something, but aside from the jobs that require education in the number crunching area... I think it could be done. Some people are just better than others when it comes to adapting to situations and taking in information that will help them along the way. I think that if someone has these qualities, they can be put in a managerial position and run a business fine. There might be some problems and rough areas but I personally think it would turn out fine. I think a person needs to be able to take in information, retain it, apply it, and if mistakes occur, learn from them to be good at a new job or adapt to new tasks.
I think a manager could be good at a job without any expertise. Some jobs probably not, like managing Goldman Sachs or something, but aside from the jobs that require education in the number crunching area... I think it could be done. Some people are just better than others when it comes to adapting to situations and taking in information that will help them along the way. I think that if someone has these qualities, they can be put in a managerial position and run a business fine. There might be some problems and rough areas but I personally think it would turn out fine. I think a person needs to be able to take in information, retain it, apply it, and if mistakes occur, learn from them to be good at a new job or adapt to new tasks.
Steve Jobs Returning from Sick Leave
Recently Apple launched their iPad 2 which Steve Jobs appearing briefly from his medical leave. An article from cnbc.com stated that "Shares of Apple jumped immediately following reports of Job's presence." Now I know Steve Jobs is a god among men when it comes to the technological development field but I personally think he is vastly over idolized. Since his sick leave, Apple stocks have dropped slightly but once he made his appearance they jumped back up and even rose. This, to me, seems slightly dramatic. There's much more to Apple than just Steve Jobs, and just because he is ill or makes some sort of appearance does not mean that there is either trouble or some sort of magnet for investment. I personally think this is a pattern seen throughout various companies, Microsoft for example.
Now my question is are these corporate and technological geniuses over idolized? Or are people not looking past the face of these companies?
Now my question is are these corporate and technological geniuses over idolized? Or are people not looking past the face of these companies?
Saturday, February 19, 2011
In Response to Nikki Perry
"Would you be more inclined to buy Puma products because of their green packaging?"
Nikki talked about how Puma has turned the packaging of their produces into something a lot more green. They have turned their old cardboard boxes that they used for packaging into a smaller, sleeker, and more efficient type of box. I would be more inclined to buy Puma products. However, if I see another pair of shoes that I like, I won't be motivated to buy the pair of Puma shoes over my preference. Going green is great, but I think more companies need to move towards being green. Everyone has preferences, and that won't change just because one company is a lot more green than another. If converse went green, I would feel a lot better about buying their shoes but it won't motivate me to buy a different pair because I don't like the style of a lot of other types of shoes.
Nikki talked about how Puma has turned the packaging of their produces into something a lot more green. They have turned their old cardboard boxes that they used for packaging into a smaller, sleeker, and more efficient type of box. I would be more inclined to buy Puma products. However, if I see another pair of shoes that I like, I won't be motivated to buy the pair of Puma shoes over my preference. Going green is great, but I think more companies need to move towards being green. Everyone has preferences, and that won't change just because one company is a lot more green than another. If converse went green, I would feel a lot better about buying their shoes but it won't motivate me to buy a different pair because I don't like the style of a lot of other types of shoes.
Old Navy and Mobile Marketing
I recently found an article talking about Old Navy's new mobile marketing approach (http://www.dmnews.com/old-navy-launches-mobile-effort-with-shazam/article/196606/ is the article). They launched a marketing campaign on February 17th with mobile app developer Shazam. Their plan is to reach out to their 23 to 35 year old female customer base and build loyalty with them as customers.
"Consumers can use Shazam to identify the songs and access content that is customized for whether they are in a store or at home, said Evan Krauss, EVP of advertising and sales at Shazam. “What we're doing for them is making their TV commercials, for all intensive purposes, clickable. So in one click you can 'Shazam' it, and seconds later you are engaging with more material about the brand,” he said.
If a consumer tags an Old Navy song outside of a store, he or she will receive information on products, details on contests and giveaways, and digital coupons to redeem in-store."
I think this will be a good marketing strategy for Old Navy. With all the app phones that a lot of people have now, this will end up reaching a lot of people. They are giving people huge deals by just trying this, which in turn will make more and more people try it. I believe this is a very good idea, the concept gets spread around by word of mouth and because its targeting the more technological generations, it will actually be effective. Like in my last entry, I believe that mobile marketing will be the next type of place companies attempt to reach the general population. Do you think that mobile marketing might become board line like spam on smart phones if these marketing plans pay off?
"Consumers can use Shazam to identify the songs and access content that is customized for whether they are in a store or at home, said Evan Krauss, EVP of advertising and sales at Shazam. “What we're doing for them is making their TV commercials, for all intensive purposes, clickable. So in one click you can 'Shazam' it, and seconds later you are engaging with more material about the brand,” he said.
If a consumer tags an Old Navy song outside of a store, he or she will receive information on products, details on contests and giveaways, and digital coupons to redeem in-store."
I think this will be a good marketing strategy for Old Navy. With all the app phones that a lot of people have now, this will end up reaching a lot of people. They are giving people huge deals by just trying this, which in turn will make more and more people try it. I believe this is a very good idea, the concept gets spread around by word of mouth and because its targeting the more technological generations, it will actually be effective. Like in my last entry, I believe that mobile marketing will be the next type of place companies attempt to reach the general population. Do you think that mobile marketing might become board line like spam on smart phones if these marketing plans pay off?
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