Mobile Marketing

With the new year comes new means of marketing. Since mobile technology is on the rise and is extremely popular, marketing is starting to focus its sights on means of marketing to these mobile devices. I found a short article on marketingpower.com, I could not find the whole article though because a membership was needed. It stated that, "Increasingly, mobile is where consumers are, and if consumers are there, marketers will need to be there too." It also mentioned that Alex Campbell, CEO of mobile marketing firm Vibes Media, has predictions of how mobile marketing will increase this year as well as the means the actual marketing will appear, including text messaging, apps and geolocation. 

Now I understand advertising in areas that are the most popular in society but I personally would find it very obnoxious to receive some sort of advertising text message as soon as I entered a city or some other location. I have on occasion found an advertising text message on my phone but I instantly disregard it and delete it, it provides more of an annoyance rather than a means of transferring information in my opinion. Also, would there be a limit to how many advertising texts a person would receive as well as which companies could actually advertise? For example, if say a 14 year old was with their parents and went into a city, would they be spammed with advertisements for say Trojan condoms or something like that? I could see various issues with this type of advertisement in the future.