"http://whereispuck.com/2011/03/09/rolltop-computer/#more-489
After watching the video, what other features could this company market to potential consumers?"
This company could also market the size of the display when used to watch movies, the I-pad like capability, and the weight of the laptop. Something that keeps me from bringing my laptop to class is the weight, having an extremely convenient laptop that weights next to nothing would make it a lot easier to bring work to class when needed. The fact that all of the cords and extras are stored on the cord/roll up portion of this is also extraordinary. This would make this easily the most convenient electronic device. The capability of the "rolltop" is also extremely impressive as it can just transition from one mode to the next.
Friday, April 8, 2011
Tuesday, March 29, 2011
In Response to Abby
"After finishing this article, I realized what a good marketing plan this was. Why not make a deal to sell one of the most popular coffee brands in one of the most used coffee makers? This is going to benefit both Starbucks and Green Mountain and I think they will see tremendous profits as their outcome. Do you agree that this is a good idea, or do you think one of these companys will hurt in the long run?"
I believe this will only benefit these two organizations. These are two of the biggest companies within their fields, teaming up seems like it could only make them stronger. This will give Starbucks yet another source of revenue and give Keurig/Green Mountain Coffee another partner with their coffee maker Keurig. This could only be a good thing.
I believe this will only benefit these two organizations. These are two of the biggest companies within their fields, teaming up seems like it could only make them stronger. This will give Starbucks yet another source of revenue and give Keurig/Green Mountain Coffee another partner with their coffee maker Keurig. This could only be a good thing.
Sunday, March 27, 2011
LL Beans New Order Policy
LL Bean launches free shipping for US, Canadian orders
Juan Martinez March 25, 2011
LL Bean introduced free standard shipping without a minimum purchase amount to all US and Canadian addresses on March 25. The multichannel retailer will also increase Visa cardmember benefits by doubling rewards on purchases made with LL Bean Visa cards."
Taken from http://www.dmnews.com/ll-bean-launches-free-shipping-for-us-canadian-orders/article/199247/
I view this as an extremely good idea on LL Beans part. I think it will bring in more overall business which will account for the loss in profit from the shipping price.
"However, free shipping is also a gamble for retailers, said Joseloff, because they could be forced to sacrifice profit to gain a larger volume of orders. “But it can serve as a differentiator,” he added."
These are just two points that show the danger of doing this type of shipping but it also shows the benefits. It would make perfect sense for overall business to increase seeing as sometimes shipping can cost as much as the actual product. I believe this will give LL Bean a lot more business and hopefully a lot of other online ordering will follow suit.
Do you think that every company could benefit from this?
Saturday, March 5, 2011
In Response to Aubrey
"Could a manager be good at a job that they are thrown into without any expertise? What does it take for a person to adapt and be good at a new job or to new tasks?"
I think a manager could be good at a job without any expertise. Some jobs probably not, like managing Goldman Sachs or something, but aside from the jobs that require education in the number crunching area... I think it could be done. Some people are just better than others when it comes to adapting to situations and taking in information that will help them along the way. I think that if someone has these qualities, they can be put in a managerial position and run a business fine. There might be some problems and rough areas but I personally think it would turn out fine. I think a person needs to be able to take in information, retain it, apply it, and if mistakes occur, learn from them to be good at a new job or adapt to new tasks.
I think a manager could be good at a job without any expertise. Some jobs probably not, like managing Goldman Sachs or something, but aside from the jobs that require education in the number crunching area... I think it could be done. Some people are just better than others when it comes to adapting to situations and taking in information that will help them along the way. I think that if someone has these qualities, they can be put in a managerial position and run a business fine. There might be some problems and rough areas but I personally think it would turn out fine. I think a person needs to be able to take in information, retain it, apply it, and if mistakes occur, learn from them to be good at a new job or adapt to new tasks.
Steve Jobs Returning from Sick Leave
Recently Apple launched their iPad 2 which Steve Jobs appearing briefly from his medical leave. An article from cnbc.com stated that "Shares of Apple jumped immediately following reports of Job's presence." Now I know Steve Jobs is a god among men when it comes to the technological development field but I personally think he is vastly over idolized. Since his sick leave, Apple stocks have dropped slightly but once he made his appearance they jumped back up and even rose. This, to me, seems slightly dramatic. There's much more to Apple than just Steve Jobs, and just because he is ill or makes some sort of appearance does not mean that there is either trouble or some sort of magnet for investment. I personally think this is a pattern seen throughout various companies, Microsoft for example.
Now my question is are these corporate and technological geniuses over idolized? Or are people not looking past the face of these companies?
Now my question is are these corporate and technological geniuses over idolized? Or are people not looking past the face of these companies?
Saturday, February 19, 2011
In Response to Nikki Perry
"Would you be more inclined to buy Puma products because of their green packaging?"
Nikki talked about how Puma has turned the packaging of their produces into something a lot more green. They have turned their old cardboard boxes that they used for packaging into a smaller, sleeker, and more efficient type of box. I would be more inclined to buy Puma products. However, if I see another pair of shoes that I like, I won't be motivated to buy the pair of Puma shoes over my preference. Going green is great, but I think more companies need to move towards being green. Everyone has preferences, and that won't change just because one company is a lot more green than another. If converse went green, I would feel a lot better about buying their shoes but it won't motivate me to buy a different pair because I don't like the style of a lot of other types of shoes.
Nikki talked about how Puma has turned the packaging of their produces into something a lot more green. They have turned their old cardboard boxes that they used for packaging into a smaller, sleeker, and more efficient type of box. I would be more inclined to buy Puma products. However, if I see another pair of shoes that I like, I won't be motivated to buy the pair of Puma shoes over my preference. Going green is great, but I think more companies need to move towards being green. Everyone has preferences, and that won't change just because one company is a lot more green than another. If converse went green, I would feel a lot better about buying their shoes but it won't motivate me to buy a different pair because I don't like the style of a lot of other types of shoes.
Old Navy and Mobile Marketing
I recently found an article talking about Old Navy's new mobile marketing approach (http://www.dmnews.com/old-navy-launches-mobile-effort-with-shazam/article/196606/ is the article). They launched a marketing campaign on February 17th with mobile app developer Shazam. Their plan is to reach out to their 23 to 35 year old female customer base and build loyalty with them as customers.
"Consumers can use Shazam to identify the songs and access content that is customized for whether they are in a store or at home, said Evan Krauss, EVP of advertising and sales at Shazam. “What we're doing for them is making their TV commercials, for all intensive purposes, clickable. So in one click you can 'Shazam' it, and seconds later you are engaging with more material about the brand,” he said.
If a consumer tags an Old Navy song outside of a store, he or she will receive information on products, details on contests and giveaways, and digital coupons to redeem in-store."
I think this will be a good marketing strategy for Old Navy. With all the app phones that a lot of people have now, this will end up reaching a lot of people. They are giving people huge deals by just trying this, which in turn will make more and more people try it. I believe this is a very good idea, the concept gets spread around by word of mouth and because its targeting the more technological generations, it will actually be effective. Like in my last entry, I believe that mobile marketing will be the next type of place companies attempt to reach the general population. Do you think that mobile marketing might become board line like spam on smart phones if these marketing plans pay off?
"Consumers can use Shazam to identify the songs and access content that is customized for whether they are in a store or at home, said Evan Krauss, EVP of advertising and sales at Shazam. “What we're doing for them is making their TV commercials, for all intensive purposes, clickable. So in one click you can 'Shazam' it, and seconds later you are engaging with more material about the brand,” he said.
If a consumer tags an Old Navy song outside of a store, he or she will receive information on products, details on contests and giveaways, and digital coupons to redeem in-store."
I think this will be a good marketing strategy for Old Navy. With all the app phones that a lot of people have now, this will end up reaching a lot of people. They are giving people huge deals by just trying this, which in turn will make more and more people try it. I believe this is a very good idea, the concept gets spread around by word of mouth and because its targeting the more technological generations, it will actually be effective. Like in my last entry, I believe that mobile marketing will be the next type of place companies attempt to reach the general population. Do you think that mobile marketing might become board line like spam on smart phones if these marketing plans pay off?
Saturday, February 12, 2011
In Response to Paige MacLure
"Recently I found an article on the American Marketing Association's website about drug companies and their advertising now moving to social network sites such as Facebook and Twitter..... So, do you think there is a time and place for certain marketing?"
I completely agree with you, I also believe that there is a time and place for certain marketing. Advertising on social network sites should be limited seeing as there are people of all ages who have access to these sites. In my most recent blog post, I talked about how texting advertising might have issues with who they advertise to because so many people have cell phones now, regardless of age. I believe that advertising needs to be careful where and when they advertise because they never know who might see them. I know that if I had a child, I would not want them seeing certain advertisements. Some advertising now has some sort of sexual undertone to catch the attention of the consumer that I would not want my child being exposed to.
Also as Paige stated on her blog, advertising on something such as face book gives limited space for their advertising, sometimes cutting out some of the side effects of the given drug. This would also cause a major problem if people don't do their research before hand. This could directly harm the person taking the drugs and could maybe even cause various law suits due to side effects not being mentioned on the said advertisement.
I completely agree with you, I also believe that there is a time and place for certain marketing. Advertising on social network sites should be limited seeing as there are people of all ages who have access to these sites. In my most recent blog post, I talked about how texting advertising might have issues with who they advertise to because so many people have cell phones now, regardless of age. I believe that advertising needs to be careful where and when they advertise because they never know who might see them. I know that if I had a child, I would not want them seeing certain advertisements. Some advertising now has some sort of sexual undertone to catch the attention of the consumer that I would not want my child being exposed to.
Also as Paige stated on her blog, advertising on something such as face book gives limited space for their advertising, sometimes cutting out some of the side effects of the given drug. This would also cause a major problem if people don't do their research before hand. This could directly harm the person taking the drugs and could maybe even cause various law suits due to side effects not being mentioned on the said advertisement.
Mobile Marketing
With the new year comes new means of marketing. Since mobile technology is on the rise and is extremely popular, marketing is starting to focus its sights on means of marketing to these mobile devices. I found a short article on marketingpower.com, I could not find the whole article though because a membership was needed. It stated that, "Increasingly, mobile is where consumers are, and if consumers are there, marketers will need to be there too." It also mentioned that Alex Campbell, CEO of mobile marketing firm Vibes Media, has predictions of how mobile marketing will increase this year as well as the means the actual marketing will appear, including text messaging, apps and geolocation.
Now I understand advertising in areas that are the most popular in society but I personally would find it very obnoxious to receive some sort of advertising text message as soon as I entered a city or some other location. I have on occasion found an advertising text message on my phone but I instantly disregard it and delete it, it provides more of an annoyance rather than a means of transferring information in my opinion. Also, would there be a limit to how many advertising texts a person would receive as well as which companies could actually advertise? For example, if say a 14 year old was with their parents and went into a city, would they be spammed with advertisements for say Trojan condoms or something like that? I could see various issues with this type of advertisement in the future.
Now I understand advertising in areas that are the most popular in society but I personally would find it very obnoxious to receive some sort of advertising text message as soon as I entered a city or some other location. I have on occasion found an advertising text message on my phone but I instantly disregard it and delete it, it provides more of an annoyance rather than a means of transferring information in my opinion. Also, would there be a limit to how many advertising texts a person would receive as well as which companies could actually advertise? For example, if say a 14 year old was with their parents and went into a city, would they be spammed with advertisements for say Trojan condoms or something like that? I could see various issues with this type of advertisement in the future.
Saturday, February 5, 2011
Branding Today
I see a lot of topics on the internet about how branding effects the every day life of people. It is seen everywhere, everyone grows up with it, people become walking billboards because they are sporting their favorite brands, and some even get tattoos of a brand. I always end up watching documentaries and hearing about these problems in the various sociology classes I have taken. They always state how it clutters towns and causes narrow minded purchasing. I personally think there really is no major problem with this whole brand phenomenon.
I see these brands as just a means of communication and advertisement. I mean yeah, there are everywhere and it is overwhelming at times, but I personally don't think there is some major crisis in the media, market, or whatever with the brands being over advertised. It does effect people in the way they decide what to buy but it gives people some sort of attachment to the brand itself. For example, I grew up playing video games; one of my favorite games being Sonic the Hedgehog. Now this game was advertised a lot in magazines and things like that back then, so it was a popular game. I played every single one that came out, I liked it so much when I was little that I decided one day I wanted to be fast like Sonic. I would run everywhere, I started doing track when I got old enough, I even have a tattoo of Sonic on my wrist because I kind of view him as the reasoning I sought after track for so long. Granted throughout my track career I didn't keep this in mind but the character and brand of Sonic itself had meaning attached to it for me.
People will gravitate to what they want and become attached to what they want. The massive brand advertising does effect those decisions because it blurs our vision of other products but I personally don't think it causes distress in people's lives like these documentaries and articles make them out to be. People can always go look for other things other than the big name brands, which does happen.
I see these brands as just a means of communication and advertisement. I mean yeah, there are everywhere and it is overwhelming at times, but I personally don't think there is some major crisis in the media, market, or whatever with the brands being over advertised. It does effect people in the way they decide what to buy but it gives people some sort of attachment to the brand itself. For example, I grew up playing video games; one of my favorite games being Sonic the Hedgehog. Now this game was advertised a lot in magazines and things like that back then, so it was a popular game. I played every single one that came out, I liked it so much when I was little that I decided one day I wanted to be fast like Sonic. I would run everywhere, I started doing track when I got old enough, I even have a tattoo of Sonic on my wrist because I kind of view him as the reasoning I sought after track for so long. Granted throughout my track career I didn't keep this in mind but the character and brand of Sonic itself had meaning attached to it for me.
People will gravitate to what they want and become attached to what they want. The massive brand advertising does effect those decisions because it blurs our vision of other products but I personally don't think it causes distress in people's lives like these documentaries and articles make them out to be. People can always go look for other things other than the big name brands, which does happen.
Saturday, January 29, 2011
The Ps of Marketing
Using the marketing mix during the application and hiring processes could be very advantageous for the job seeker. Using the marketing mix as a tool could help analyze various parts of a job before the job search. This could also help during the interview or application processes. The 4 p's that the marketing mix consists of are product, price, place, and promotion.
Place- This covers the actual location of the job as well as your location. With this in mind, you need to ask yourself if the job is located in a place you either A) can get to easily or B) a place you would not mind moving too. Having a job that is difficult to get to could lead to unneeded stress, excessive use of gas, or various other things. Having a job that is halfway across the country when you have no plans to move would not really be the best decision, so keeping place in mind while looking is important.
Promotion- Figuring out how to sell yourself to the employer is key to acquiring the job. Figuring how to flesh out your strengths towards the company, what you bring to the company, and how your the best fit for the job help when applying for a job. Finding these characteristics can also help to find the job that is right, if you don't have some sort of strength to bring to a business then it is not the right place for you. Figuring out how to present your weaknesses is also important, letting them know if need be or figuring out a way to present them in a manner where they seem to not be a burden.
Price- Figuring out the price you want to work for is important. Figuring out your minimum price can help when trying to find a job. If you present the employer with a high price and you end up having to go lower, it will seem as if you are cutting a deal. If the minimum price is reached and then dropped further, you know you should not work there. However, you need to keep in mind the other people applying for whatever job you are being interviewed for. If they can hire someone for lower than your minimum, then the decision is go somewhere else or drop your price further.
Product- Figuring out exactly what you bring to the company and why you will be a valuable asset is essential. In the case of finding a job, you are the product. You need to figure out how to present yourself in a way that shows the employers that you are the best person, or product, for the job. Using the other 4 p's to aid you, you can make yourself the best possible product, or person, for the job.
Place- This covers the actual location of the job as well as your location. With this in mind, you need to ask yourself if the job is located in a place you either A) can get to easily or B) a place you would not mind moving too. Having a job that is difficult to get to could lead to unneeded stress, excessive use of gas, or various other things. Having a job that is halfway across the country when you have no plans to move would not really be the best decision, so keeping place in mind while looking is important.
Promotion- Figuring out how to sell yourself to the employer is key to acquiring the job. Figuring how to flesh out your strengths towards the company, what you bring to the company, and how your the best fit for the job help when applying for a job. Finding these characteristics can also help to find the job that is right, if you don't have some sort of strength to bring to a business then it is not the right place for you. Figuring out how to present your weaknesses is also important, letting them know if need be or figuring out a way to present them in a manner where they seem to not be a burden.
Price- Figuring out the price you want to work for is important. Figuring out your minimum price can help when trying to find a job. If you present the employer with a high price and you end up having to go lower, it will seem as if you are cutting a deal. If the minimum price is reached and then dropped further, you know you should not work there. However, you need to keep in mind the other people applying for whatever job you are being interviewed for. If they can hire someone for lower than your minimum, then the decision is go somewhere else or drop your price further.
Product- Figuring out exactly what you bring to the company and why you will be a valuable asset is essential. In the case of finding a job, you are the product. You need to figure out how to present yourself in a way that shows the employers that you are the best person, or product, for the job. Using the other 4 p's to aid you, you can make yourself the best possible product, or person, for the job.
Tuesday, January 25, 2011
Advertisement, Marketing, and Propaganda
At first thought, advertisement and marketing seem to go hand and hand. In my mind, I thought of marketing as the process of figuring out how to go about advertising a certain product, service, or idea. An example of marketing would be finding the best way to advertise to a certain target market or group, such as advertising some sort of young adult product on MTV since many young adults watch that channel. How the actual definition of marketing is as follows, "the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling" (dictionary.com). Advertising is more of a sub category of marketing rather than being the next step in the transfer of goods process.
I think of advertisement as the commercials seen on TV that promote a certain product, service, or idea regardless of profitability. Advertisement is more of a way to influence the audience to purchase or use the product, service, or idea rather than the steps to actually transfer the goods. As defined on dictionary.com, "the act or practice of calling public attention to one's product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc." An example would be any of the commercials seen on TV.
I think of propaganda as some form of slander essentially. The adds political campaigns use to bash their opponents is considered propaganda, leaving information out of the actual commercial to deliberately put down their opponent. Commercials could use this to their advantage in order to persuade consumers to buy their product while leaving out vital information that would make it seem off putting, such as side effects or quality of the actual product. Taken from dictionary.com, "information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc."
I think of advertisement as the commercials seen on TV that promote a certain product, service, or idea regardless of profitability. Advertisement is more of a way to influence the audience to purchase or use the product, service, or idea rather than the steps to actually transfer the goods. As defined on dictionary.com, "the act or practice of calling public attention to one's product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc." An example would be any of the commercials seen on TV.
I think of propaganda as some form of slander essentially. The adds political campaigns use to bash their opponents is considered propaganda, leaving information out of the actual commercial to deliberately put down their opponent. Commercials could use this to their advantage in order to persuade consumers to buy their product while leaving out vital information that would make it seem off putting, such as side effects or quality of the actual product. Taken from dictionary.com, "information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc."
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